From the Book - First edition.
Obsessives, pioneers, and other varieties of minor genius
The pitchman: Ron Popeil and the conquest of the American kitchen
The ketchup conundrum: Mustard now comes in dozens of varieties. Why has ketchup stayed the same?
Blowing up: How Nassim Taleb turned the inevitability of disaster into an investment strategy
True colors: Hair dye and the hidden history of postwar America
John Rock's error: What the invetor of the birth control pill didn't know about women's health
What the dog saw: Cesar Millan and the movements of mastery
Theories, predictions, and diagnoses
Open secrets: Enron, intelligence, and the perils of too much information
Million-dollar Murray: Why problems like homelessness may be easier to solve than to manage
The picture problem: Mammography, air power, and the limits of looking
Something borrowed: Should a charge of plagiarism ruin your life?
Connecting the dots: The paradoxes of intelligence reform
The art of failure: Why some people choke and others panic
Blowup: Who can be blamed for a disaster like the Challenger explosion? No one, and we'd better get used to it
Personality, character, and intelligence
Late bloomers: Why do we equate genious with precocity?
Most likely to succeed: How do we hire when we can't tell who's right for the job?
Dangerous minds: Criminal profiling made easy
The talent myth: Are smart people overrated?
The new-boy network: What do job interviews really tell us?
Troublemakers: What Pit Bulls can teach us about crime.
From the CD - Unabridged.
Pt. 1: Obsessives, pioneers, and other varieties of minor genius. The pitchman : Ron Popeil and the conquest of the American kitchen ; The ketchup conundrum : mustard now comes in dozens of different varieties
why has ketchup stayed the same? ; Blowing up : how Nassim Taleb turned the inevitability of disaster into an investment strategy. ; True colors : hair dye and the hidden history of postwar America ; John Rock's error : what the inventor of the birth control pill didn't know about women's health ; What the dog saw : Cesar Millan and the movements of mastery
Pt. 2: Theories, predictions and diagnoses. Open secrets : Enron, intelligence and the perils of too much information ; Million dollar Murray : why problems like homelessness may be easier to solve than to manage ; The picture problem : mammography, air power, and the limits of looking ; Something borrowed : should a charge of plagiarism ruin your life? ; Connecting the dots : the paradoxes of intelligence reform ; The art of failure : why some people choke and others panic ; Blowup : who can be blamed for a disaster like the Challenger explosion? No one, and we'd better get used to it
Pt. 3: Personality, character and intelligence. Late bloomers : why do we equate genius with precocity? ; Most likely to succeed : how do we hire when we can't tell who's right for the job. ; Dangerous minds : criminal profiling made easy ; The talent myth : are smart people overrated? ; The New-Boy Network : what do job interviews really tell us? ; Troublemakers : what pit bulls can teach us about crime.