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Starting an online business for dummies
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Table of Contents
From the Book - 6th ed.
Introduction
Launching your online business
Establishing and organizing your online business
Building traffic through social networking and more
Expanding beyond your own web site
Keeping your business legal and fiscally responsible
The part of tens.
From the Book - 2nd ed.
Starting Your Own Online Business
Opening Your Own Online Business in Ten Easy Steps
Identify a Need
Seeing what's out there
Figuring out what's missing
Determine What You Have to Offer
Set Your Cyberbusiness Goals
Creating a business plan
Working without a storefront
Assemble Your Equipment
Finding a Web host
Getting the hardware you need
Choosing your software
Find the Support You Need
Hiring technical consultants
Gathering your team members
Build a Web Site
Creating compelling content
Establishing a graphic identity
Set Up Systems for Handling Sales
Providing a means for secure transactions
Keeping your books straight
Provide Customer Service
Sharing your expertise
Becoming a resource for customers
Becoming an e-mail expert
Advertise Your Business
Registering with Internet search services
Reaching the entire Internet
Evaluate Your Success and Move On
Taking stock
Updating your data
Setting Your Sights on Success
Envisioning Your Online Business
Finding inspiration
Standing out from the crowd
Sizing up commercial Web sites
Types of Online Businesses You Can Start
Selling consumer products
Selling your professional services
Selling information
Selling technology or computer resources
Selling your creative work
One-to-One Marketing Strategies
Get to know your audience
Catch a wave: Grab Web surfers' attention
Promote your expertise
Encourage potential customers to interact
Be a joiner
Find more than one way to sell
Your Online Business Equipment List
Hardware and Software Rules to Live By
Easyware (Not Hardware) for Your Business
The right computer for your online business
Safety devices
Multimedia add-ons
Keyboard
Monitor
Modem
Fax equipment
Image capture devices
Internet Connection Options
A second phone line
Beyond modems
Internet and Other Software
Web browser
Web page editor
Taking e-mail a step higher
Discussion group software
FTP software
Image editors
Internet Relay Chat
Internet Phone
Other business Software
Voice recognition software
Antivirus and troubleshooting software
Backup software
Internet storefront software
Putting Your Web Site to Work
Choosing Your Web Host and Design Tools
Finding a Host with the Most
Shopping for a Web Server to Call Home
Using online Web site creation kits
Setting up shop with America Online
Investigating electronic storefront software
Moving into an online mall
Turning to your ISP for Web hosting
Going for the works with a Web hosting service
Choosing a Web Page Editor
For the novice: Use your existing programs
For intermediate needs: User-friendly Web editor
For advanced commerce sites: Programs that do it all
Organizing and Designing Your Business Site
Organizing Your Web Site
Establishing Your Store's Identity
Visually
Choosing your Web page wallpaper
Using special Web typefaces
Copying and using clip art
Adding scanned images
Creating a logo
Using Advanced Web Page Layouts
Setting the tables for your customers
Framing your subject
Turning to a Professional Web Designer
Adding Content and Interactivity to Your Site
Give 'Em What They Want!
Get it all out in the open
Make your content scannable
Give something away for free
Make your site searchable
Writing for an Online Business Site
Striking the right tone
Letting others speak for you
Sharing your expertise
Getting Your Customers to Talk Back
Inviting e-mail feedback
Using Web page forms
Providing a guestbook
Gathering 'round the water cooler
Marketing to a Worldwide Audience
Speaking Their Language
Minding your Ps and Qs (puns and quips)
Using the right salutations
Making your site multilingual
Using the right terms
Joining the International Trade Brigade
Keeping up with international trade issues
Researching specific trade laws
Exploring free trade zones
Shipping Overseas Goods
Getting Paid in International Trade
Promoting Your Online Business
Conducting E-Commerce on Your Site
What Online Customers Want
Tell me how much it costs, now
Show me that I can trust you!
Give me all the information I need!
Enabling Credit Card Purchases
Setting up a merchant account
Finding a secure server
Verifying credit card data
Processing the orders
Online Payment Systems
Shopping cart software
CyberCash
MilliCent
Other payment options
Fulfilling Your Online Orders
Provide links to shipping services
Present shipping options clearly
Service with a Virtual Smile
Customer Service = Information
Sticking to the FAQs
Starting an online newsletter
Helping Customers Talk Back to You
Using advanced e-mail techniques
Creating simple Web page forms
Turning Customers into Members
Putting the "person" into personal service
Creating a discussion area on your site
Starting an alt discussion group
Creating a Web discussion area with FrontPage
Market, Technical, and Business Research
Finding Out What Your Customers Want
"Online" Means More Than "On the Web"
Mining for FTP treasures
Using Telnet to search library card catalogs
Gopher: No-frills information on the Internet
Proprietary online database services
Becoming an Online Power Searcher
Web search engines
Internet subject catalogs
Virtual reference resources
Keeping up with the news
Finding Statistics and Business Resources
Show me the money
Who's shopping online?
General Internet and Web statistics
Researching Computer and Tech Topics
Finding help with hardware glitches
Overcoming networking dilemmas
Advertising and Publicity
Developing a Marketing Strategy
Building a brand
Blanketing versus targeting
Using Free Publicity Strategies
Getting listed in the Yahoo! index
Getting listed with search services
Embedding keywords in your pages
Starting a newsletter
Joining newsgroups and mailing lists
Keeping an online "little black book"
Pssst ...
can we link? -- Striking up a business partnership -- Holding a contest -- Placing banner ads -- LinkExchange -- Law, Security, and Accounting -- Security for Your Commerce Site -- Basic Business Safety Strategies -- Protecting your home-office privacy -- Watching out for icebergs -- Providing Public-Key Security for Your Business -- How public-key/private-key encryption works -- Obtaining your own certificate -- Keeping Your Sensitive Content Secure -- Using personal encryption software -- Encrypting your e-mail messages -- Picking a good password -- Protecting content with authentication -- Keeping It All Legal -- Trade Names and Trademarks -- Researching a trademark -- Protecting your trade name -- Copyright Management -- What's protected by copyright -- How to protect your copyright -- Licensing and Other Restrictions -- Knowing about local fees or restrictions -- Keeping up with trade restrictions -- Determining the Legal Form of Your Business -- Sole proprietorship -- Partnership -- Incorporation -- Steering Clear of Legal Trouble -- Be wary of multilevel marketing -- Be aware of risks with adult content -- Know about acceptable use policies -- Pay your state sales taxes -- Online Business Accounting Tools -- Basic Accounting Practices -- Choosing an accounting method -- Knowing what records to keep -- Understanding the Ps and Qs of P&Ls -- Accounting Software for Your Business -- The big commercial programs -- Shareware programs for the budget-conscious -- Finding accounting help online -- Small Business Tax Concerns -- Federal and state taxes -- Deducing your business deductions -- Using online tax resources -- The Starting an Online Business For Dummies Internet Directory, 2nd Edition -- Accounting Software -- Advertising Your Site on the Web -- Auctions -- Business Resources on the Web -- Classifieds -- Developing Compelling Content -- Domain Names -- E-Commerce Service Providers -- Fax Services -- Finance -- Free Business Web Sites -- Free E-Mail Accounts -- Free Forms Online -- Free Internet Access -- Free Phone Service -- Free Web Page Tools -- Glossaries, Dictionaries, and Encyclopedias -- Government -- HTML and Link-Checking Tools -- Legal Resources -- Online Schedulers -- Online Storage Space -- Search Engines -- Small Business Associations -- Tutorials and Online Classes -- Web Authoring Tools -- Web and Business Publications Online -- Web Design -- Web Graphics -- Web Graphics Tools -- Web Marketing -- Web Statistics and Demographics -- The Part of Tens -- Ten Ways to Boost Your Online Business -- Think Positive! -- Get Your Ducks in a Row Before You Start -- Make It Easy on Your Customers -- Give Something Away for Free! -- Keep Your Web Site Fresh and New -- Master the Art of Effective E-Mail -- Reaching Out through Newsgroups, Mailing Lists, and Offline Media -- Get Your Business Listed in All the Right Places -- Make Sure You Address for Success -- Be Patient, Be Committed, and Don't Give Up -- Ten Online Commerce Pitfalls to Avoid -- Not Having a Business Strategy -- Not Having a Marketing Plan -- Pushing Products or Services People Don't Need -- Overdesigning Your Web Pages -- Making Too Many Links to Other Sites -- Typos, Boo-Boos, and Broken Images -- Oh My! -- Trying to Do It All Yourself -- Spamming or Flaming -- Providing Slow Customer Service -- Letting Your Business Sell Itself -- Ten Online Business Secrets -- You Can Interpret Your Log Files -- Web and Business Publications Online -- You Can Keep Track of Your Referrers -- You Can Create Your Own Animations -- You Can Make Easy Money as an Affiliate -- Dynamic Pages Don't Get Indexed -- Be Careful with Your Customers' Information -- Some Domain Names Aren't Regulated --
Chat Events Can Promote Your Business
You Can Become an FTP Resource
If You Go X-Rated, Do It Right.
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ISBN
9780764506888
9780470602102
9780470602102
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